Art Heritage, New Delhi
‘A Rising Tide: Women Artists from the Alkazi Collection’
Redefine. Reposition. Revitalize.
16 October – 18 November 2025
Presenting and supporting more than 200 women artists over almost fifty years, Ebrahim and Roshen Alkazi were ardent champions of women in the visual arts as the founders of Art Heritage and in developing a collection. ‘A Rising Tide: Women Artists from the Alkazi Collection’ is a new exhibition by Art Heritage highlighting selected works from The Alkazi Collection of Art, co-presented with The Alkazi Foundation for the Arts. Curated by Nancy Adajania, this exhibition brings together the works of thirty-nine pathbreaking artists for the first time. Exhibited Artists: Anita Dube | Anjana Mehra | Anupam Sud | Archana Shastri | Arpana Caur | Arpita Singh | Azadeh Akhlaghi | Devyani Krishna | Elisabeth Frink | Gogi Saroj Pal | Gouri Khosla | Gouri Vemula | Ira Chaudhuri | Ira Roy | Jaya Ganguly | Jyotsna Bhatt | Kanchan Chander | Kavita Jaiswal | Ketaki Sheth | Kishori Kaul | Kristine Michael | Latika Katt | Meera Devidayal | Mona Rai | Munira Alkazi | Nalini Malani | Nasreen Mohammedi | Navjot Altaf | Neha Dey | Nirmala Patwardhan | Pilloo Pochkhanawala | Ranjana Thapalyal | Rekha Rodwittiya | Sabrina | Srila Mokherjee | Sunanda Khajuria | Tina Bopiah | Vanita Gupta | Veena Bhargava | Yayoi Kusama | Zarina
SERVICES
Brand Identity Design, Visual Design, Logo Design, Brand Guidelines Development
Project Overview
The project required adherence to the highest standards of brand consistency and visual appeal to meet Blanc 4's strategic objectives.
The objective of the rebranding exercise was to create a refreshed brand identity that mirrors Blanc 4’s innovation and market leadership. The goal was to develop a cohesive and modern visual language that appeals to both existing and new customers, enhancing brand recognition and loyalty.
Collaborating with Blanc 4, I embarked on a journey to redefine their brand identity. This project required a meticulous approach to design, ensuring every element—from the logo to the marketing collateral—was crafted to align with the company's vision. My tasks included conceptualizing and designing the new brand identity, developing comprehensive brand guidelines, and creating various marketing materials to support the rebranding efforts. Working closely with Blanc 4’s marketing and leadership teams, we aimed to create a brand that stands out in the competitive tech landscape. The result was a dynamic and contemporary identity that captures the essence of Blanc 4’s innovative spirit.
Approach
Presenting logo directions to the marketing team
The challenge of rebranding a well-established tech giant required a blend of strategic thinking and creative design. My approach combined these elements to create a brand identity that is both fresh and enduring.
I began with a thorough analysis of Blanc 4’s existing brand, market positioning, and target audience. This research informed the development of a brand strategy that aligns with the company's goals and market trends. Collaborative sessions with the Blanc 4 team helped refine the brand concepts, ensuring they reflect the company’s core values and vision. Next, I focused on the visual elements, starting with the logo design. The new logo needed to be modern, versatile, and instantly recognizable. I explored various design directions, incorporating feedback to refine the final logo. Once the logo was finalized, I developed comprehensive brand guidelines to ensure consistent application across all touchpoints. This included color palettes, typography, iconography, and imagery style.
Process
My design process was a careful balance of creativity, strategic insight, and collaboration. Each stage was meticulously planned and executed to achieve a cohesive and impactful brand identity.
The process began with creating detailed mood boards and style guides to visualize the new brand direction. This was followed by the development of logo concepts, incorporating feedback from the Blanc 4 team to refine and perfect the design. Throughout the project, constant communication with the team was essential. This iterative process of design and feedback ensured the final brand identity met the high standards set for the project. The brand guidelines were carefully crafted to provide clear instructions on how to apply the new identity across various mediums, ensuring consistency and recognition.
Blanc 4's rebranding centered on crafting a modern, dynamic identity that reflects its innovative spirit, with each design element contributing to a cohesive and recognizable brand
Final Design
The culmination of extensive research, strategic thinking, and creative design resulted in a refreshed brand identity. The designs exceeded Blanc 4’s expectations, setting a new benchmark for tech branding.
The final design for Blanc 4 featured a sleek and modern logo, with a versatile color palette that reflects the company's forward-thinking approach. The brand guidelines provided clear instructions for consistent application, ensuring the new identity is maintained across all touchpoints. The marketing collateral, including business cards, letterheads, and digital assets, were designed to enhance brand recognition and appeal. The visual continuity and attention to detail ensured that every aspect of the new identity contributed to a cohesive and engaging brand experience.
Product Images
"Working on Blanc 4’s rebranding was an incredible opportunity to blend creativity with strategic thinking. The chance to collaborate with such a visionary company on this transformative project was truly rewarding" — Mark Ashton
Achievements
"The rebranding of Blanc 4 was a crucial project for us, and Mark's expertise in design was instrumental in achieving our vision. His dedication and innovative approach were key to creating a brand identity that truly reflects our commitment to excellence."
Darren Hicks - CCO of Blanc 4
The visual and strategic excellence of Blanc 4’s new brand identity received widespread acclaim, setting new standards in the technology sector. The innovative designs and comprehensive brand guidelines played a crucial role in the rebranding's success.
The project achieved a 27% increase in brand recognition, reflecting the effective and captivating design that resonated with the audience. Additionally, the client satisfaction rate improved by 73%, underscoring the success of our collaborative efforts and the high quality of the final product. These achievements highlight the effectiveness of our design and implementation strategies, showcasing the project's ability to redefine brand identity. The recognition in various industry forums further cemented Blanc 4’s reputation as a leader in technology and innovation.
brand recognition
Collaboration
